THE FAIRBUILD LAB
Build a strong business. Build a business worth owning
The Lab is a monthly membership for business owners, founders and leaders who want to build a stronger business on their own terms. We work together through ten-steps to grow your business – increasing revenue, increasing profit, strengthening ownership, and giving you more satisfaction from the business you are building.
£850 a month + VAT
Want a read on your numbers first? Explore the numbers review
Revenue can grow while profit stays thin. Customers can be happy while the business depends on you for every decision. You can be working harder without getting closer to the future you wanted.
The Lab gives you space to step back, look honestly at what is happening and decide what needs to change. We help you turn that understanding into a clear strategy and practical work on the business.
Understand what the business earns, what it costs to deliver and what is left for you. Make better decisions about pricing, customers, costs and growth.
Build long-term value and make informed choices about growth and capital, so you can retain a meaningful share of what you create and a say in where the business goes.
Define what success means and build your business around that. Decide what it should give you in income, time and choice. Use that definition to guide the business you build and the role you want within it.
We start with your definition of success and connect it to the commercial decisions needed to build towards it.
You have an established business and want a clearer strategy for growth, stronger economics and an experienced person to challenge your thinking.
You have early revenue or a business growing quickly and want to scale it to £10k or £100k revenue months. You want to invest in the foundations so the business is equipped for what comes next.
You want someone who can talk honestly with you about where the business stands, the decisions ahead and what it will take to move forward.
Built especially for founders who have been underestimated, including women, Black and other Global Majority founders. Open to committed builders ready to do the work.
You do not need every answer before you join. You do need to be willing to look at the business honestly, act on what you learn and make time for the work between sessions.
Lab membership
Lab membership brings together a 10-step FairBuild™ Pathway with a coach and experts who help you connect the work to your business. Each month includes:
You put the decisions into practice, then review what the evidence tells you. Your coach is in your corner to help you build and grow.
The Lab starts at Step 1: what you are building, why it matters and what success means for you. From there, the Pathway connects your customers and numbers to the strategy, systems and leadership needed to grow.
Level 1
Your ambition, priorities and purpose. Your definition of success, and the choices and constraints that shape it.
Your ideal customer, the problem you solve and the evidence behind your offer.
Your seven key numbers, a business scorecard and a clear view of where you are and where you want to be.
Level 2
A business plan that turns your priorities into what happens, when and how.
A customer-first approach to attracting, growing and retaining business, with a repeatable sales rhythm.
Processes and operating rhythms that deliver on customer promises while protecting margin and cash flow.
Level 3
Your leadership style, your team and the capability to step back and see more.
Test, adapt and strengthen how the business grows, with the systems and rhythms to support scale.
Work on profitability, capital, ownership and resilience to build lasting value.
Your wealth, legacy and what comes next, including succession, governance and revisiting your Why.
Back to Step 1, Your Why
Customer clarity, commercial conviction and leadership capability run through every step.
No Lab membership required
Step 3 of the Pathway is Your Business in Numbers. You can explore it through a standalone Foundations Review, without joining the monthly membership. Choose AI analysis or a human-led review.
£189 + VAT once
Start free by entering your numbers and seeing a first look at your business. Then choose whether to unlock the full report.
The AI review focuses on your seven key numbers, with a first look at your Why and who you serve. It explains what your numbers suggest, the gap between where you are and where you want to be, and three next actions.
Have a code? Enter it at checkout.
£450 + VAT once
Want a person to work through your business with you? Book a one-off Foundations Review and spend 90 minutes with Christina Liciaga exploring what the numbers mean for your business and your ambitions.
You receive a refined report covering the Build foundation: Your Why, Who You Serve and Your Business in Numbers. The conversation goes deeper into what you want to build, your customers and the choices your numbers raise.
Start in the app, choose the human-led review on the unlock screen, and Christina books your call.
You create a free FairBuild account first, so your answers are saved.
Fieldnote Studio is a design studio, limited company, 36 months trading, with regular sales and growing.
At a glance
You can always join the Lab later if you want ongoing support to grow your business.
FairBuild is part of A-Frame Futures, the enterprise advisory and business growth firm led by Christina Liciaga. Her experience spans global banking, commercial leadership, company building, investment and board-level work.
Our approach brings customer clarity, commercial conviction and leadership capability together to help you make better decisions about the business you want to build.
No. The Lab also supports entrepreneurs with early revenue or evidence that they are actively building and testing their business. What matters is your commitment to the work and your readiness to invest in stronger foundations.
No. You can join the Lab directly and begin at Step 1, Your Why. The standalone reviews are an optional starting point if you want a read on your numbers first.
At Step 1, Your Why. We start with what you want the business to create for you and your customers, then work through the ten-step Pathway.
A review gives you a view of where the business stands and what to consider next. The Lab is an ongoing monthly membership that helps you work through the full Pathway, make decisions, take action and review progress.
You will need time between sessions to apply what you learn and act on your priorities. The monthly review and group clinic support that work; progress depends on what you put into practice.
Yes. The review explains the numbers as you go. If something is missing, identify it rather than guessing, so the review can show you what needs clarifying.
The Pathway helps you consider capital in the context of your business, ownership and plans for growth. Membership does not promise funding or investor introductions.
The Lab gives you guidance, tools and commercial challenge while you lead the business and put the work into practice. The Studio is the separate FairBuild offer for deeper work with operators inside selected businesses.
For a numbers review, have your latest accounts or profit and loss available if you can. You will also be asked about your ambition and who you serve. Read our Privacy Policy before sharing business information.
You decide what success should look like. We help you build towards it, with honest commercial challenge and a practical Pathway through the work.
£850 a month + VAT. Have a code? Enter it at checkout.
Want to understand your numbers first? Start with my numbers
